Tourism campaign promotes WA to German and Swiss markets
The Germans and Swiss have a love of outdoor adventure and wildlife. Not surprising then, that camping, self-drive tours, outdoor activities, the beach, Indigenous tours and wildlife are activities featuring in a campaign to entice travellers from these two countries to holiday in Western Australia.
Tourism WA has partnered with European travel agency Boomerang Reisen in the advertising campaign. Television ads featuring WA will run throughout the broadcast of popular German TV show, Goldrush in Australia. Other campaign activities include travel trade shows, electronic newsletters and social media campaigns.
The campaign aims to raise awareness of the easy access to Perth with key airline partner Singapore Airlines, and to position WA as a year-round holiday destination.
In the year ending March 2019, Germany was WA’s sixth largest market for leisure visitor spend (43,700 leisure visitors from Germany and Switzerland spent $98 million).